Wayfinding signage design plays a vital role in making places ‘legible’. It’s a specialised field of design that uses pictograms, maps, graphics and language to help people find their way. Lots of these symbols and terminology are universal; others reflect the language, culture and iconography of local communities.
At BIM-LEAD, we create complex systems made up of dozens of sign types, from pedestrian or vehicular signage to identification signage and directories. We also design building signage, digital wayfinding and statutory signage, which is required by law to comply with health and safety legislation.
We design all of the information that’s required for a visitor to successfully understand and navigate a space. Sight, sound, touch and smell can all be wayfinding cues in the right context – not just signage.
It’s a strategic process that begins with mapping all external and internal sign locations, and reviewing existing signage guidelines and location plans. Next, we design a suite of wayfinding signage that delivers visitors as effortlessly as possible. We also conduct user journey mapping to test our proposed signage systems in real-world situations. The goal is to improve the user experience based on site observations and audit outcomes.
